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The company adds a visible and easy-to-tap link to the footer of every email, making it easy for users to unsubscribe. Here is a good example of an unsubscribe link in an email from Art.com. This link is placed in the email footer and allows users to opt-out of your marketing emails. To prevent your emails from being marked as spam, you should use an unsubscribe link. Over time people on your list may realize that they are no longer interested in your emails and even may find them intrusive. However, remember that some users joined your mailing list just to get a discount or a freebie. The content of your emails should bring value to your subscribers. Email list scrubbing will help you identify such addresses and remove them to improve deliverability. Sometimes you can’t reach your subscribers inboxes if your list contains too many inactive users. Higher deliverabilityĮmails going to the spam folder or email bounces hurt your sender reputation and deliverability. To dig deeper, let’s take a closer look at each of the advantages of email scrubbing for your business. Next, we’ll walk you through the main advantages of email list scrubbing.Ī good list cleanup is one of the components of a healthy mailing list. These are the points you need to consider when thinking about using an email list cleaner.
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Email scrubbing helps you delete contacts who never interact with your emails and leave only those who are looking forward to hearing from you. That is why your email list likely already includes inactive subscribers. Nevertheless, you can never be sure that the people on your list want to receive those 3 to 5 messages. This link provides the technical specifications of your digital display ad.According to HubSpot’s statistics, 35% of marketers send their customers 3 to 5 emails per week. You determine the creative angle of your IP digital display ad. WHAT ARE THE CREATIVE REQUIREMENTS WITH AN IP TARGETED DIRECT MAIL CAMPAIGN? HOW WILL MY IP DISPLAY AD APPEAR? The number of clicks your display ad generates for each direct mail list segment will tell you which direct mail list segments that you should mail. USE IP TARGETING TO VERIFY DIRECT MAIL LIST BEFORE INVESTING BIG DOLLARS:ĭirect mail is expensive, so before investing big dollars – you may test your direct mail list … or segments of your direct mail list with an IP Targeting ad campaign. In fact, the IP digital ad cost is much lower for the latter option. As mentioned, we have the IP Address for about 50% of your qualified leads, so you may opt to only mail the qualified leads in which we have an IP Address … OR simply mail all … with the understanding that only 50% of your direct mail list will see your display ad. The audience reach of your IP Targeting ad campaign is determined by you. MORE THAN JUST BETTER DIRECT MAIL RESULTS:Combining IP Targeting with direct mail will not only boost your direct mail response rates, but there’s also the added benefit of some your direct mail list recipients clicking on your IP ad … before even receiving your direct mail offer. From the corner of their eye … some of your direct mail list recipients may see your brand 5 … 10 … 15 … 20 … 25 … 30 times! No doubt these ad impressions will build brand awareness … thus increasing the likelihood that your direct mail list recipients will OPEN your direct mail envelope … boosting your direct mail results. The USA Today ad and mobile ad not only generates CLICKS, but also builds brand awareness … which ultimately will boost direct mail response rates.Ī few weeks before your direct mail drop – your direct mail recipients will begin to see your digital display ad as they are surfing the web.
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For example, per above image – the Target sees the offer (Yoga Classes) while reviewing the USA Today Newspaper, while surfing the web on mobile phone, and then finally when the postcard arrives. WHY AN IP TARGETED AD CAMPAIGN WILL BOOST YOUR DIRECT MAIL RESULTS:Ī direct mail recipient that is familiar with your company name/brand is more likely to review your direct mail offer than a recipient who has zero awareness of your company. Our main IP TARGETING page provides more info about IP Targeting. From the IP Address we can show display ads to your direct mail list names. Through IP Identification technology – we have the IP Address for about 50% of all US households and businesses, and with this IP Address we can create a custom direct mail list consisting of qualified leads with the IP Address.